10 Marketing Metrics That Mean Absolutely Nothing (& What to Track Instead)Presented by Braden BeckerThese days, marketing and communications managers are hearing a provocative rhetorical question ripple across the industry: “Do you need analytics for every marketing campaign you run?” This is the wrong question. The one we should be asking is, WHICH analytics do you need for every campaign you run? In this session, you’ll hear marketing blasphemy: There are at least 10 totally worthless, maddeningly overrated metrics you shouldn’t be analyzing (or that you’re probably analyzing wrong). You’ll also learn which metrics to track instead, where you can find them, how to calculate them and some common uses for each one.
For full in-person or virtual registrants, this session is also available via Zoom live from 10 to 11 a.m. This Zoom session will be recorded. If interested, visit the registration desk for more details.
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